FIELD NOTE / 01
How to Build a Beauty Brand: Founder’s Field Notes
A practical beauty brand-building guide: consumer insight, hero products, formulation, packaging, unit economics, launch readiness and repeat purchase.
Read the field noteTHE HARLOW FIELD NOTES
Big beauty ambition.
Useful perspective.
Practical questions for the people building what’s next.
FIELD NOTE / 02
Is Your Beauty Brand Ready for Investment?
How beauty founders can prepare for an investment conversation: consumer demand, unit economics, operating priorities and founder alignment.
Read the field noteFIELD NOTE / 03
Preparing a Beauty Brand for Acquisition
A practical preparation guide for beauty brand owners considering an acquisition, covering brand continuity, operating information and owner priorities.
Read the field noteFIELD NOTE / 04
What Shapes the Cost of Building a Beauty Brand?
The main cost drivers in building a skincare, cosmetics or personal care brand: development, packaging, testing, inventory, launch and working capital.
Read the field noteFIELD NOTE / 05
Choosing a Partner for Your Creator Beauty Brand
A creator’s guide to building an owned beauty brand and choosing a partner across product, operations, growth and commercial responsibilities.
Read the field noteTHE WORK BEHIND THE BEAUTY
Let’s talk about
what we’re building.
Curious about our portfolio and the businesses behind the Harlow perspective? Reach out for a conversation.
Discuss our portfolio